Earlier this month, two apps were quietly made available on the Google Play Store – DraftKings and FanDuel. Some of you will instantly realise the significance of this, but for the uninitiated, these two apps are the kings of daily fantasy NFL gambling. This means that on the night before the American football season kicked off, Google might have finally decided to reverse their stance on allowing the best Android betting apps on the Play Store, instead of users having to sideload an APK or use a mobile-optimised website.
Both DraftKings and FanDuel had existing apps available, but they were the simple stats checkers with very basic features available that all Android users will be painfully familiar with by now. Instead, both of these companies now provide fully-fledged betting apps, with the ability to create an account, deposit money and potentially win big on fantasy NFL. Comparatively, users of Apple products have had the ability to download the best iPhone betting apps for years, with both DraftKings and FanDuel having feature-rich betting apps available since 2014 on iOS devices.
So why hasn’t this been bigger news? Neither company made a huge fuss on social media, with DraftKings simply retweeting one of their developers, and FanDuel tweeting once with a link to the Google Play Store. The reason for this is likely also the reason that we haven’t numerous other examples of the best betting apps available on the Play Store – Google’s official stance on gambling hasn’t changed, and their developer program policy still states that:
“We don’t allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting and lotteries, or games of skill that offer prizes of cash or other value.“
The two betting apps are reportedly part of a ‘closed, limited pilot’ specifically taking place on the US Play Store, so it’s unlikely that Google will be officially changing their policy anytime soon, and it could potentially be even longer until we see any effects in the UK. Despite this, it could still be a sign that times are changing, and we can always remain optimistic that one day in the not too distant future we’ll see official versions of the best betting apps from companies such as Bet365, William Hill, Sky Bet and so on.