William Hill Sports App Review

William Hill app logoWilliam Hill is a household name when it comes to bookmaking. It goes without saying we’ve followed their every move as punters. From the days on the corner of the high street right through to today, where the William Hill mobile betting app stands out as the very best.

Here at Betting Apps we love the William Hill app, thanks to its effortless navigation and world-class mobile betting offers. You really won’t want to miss out on this one, so what are you waiting for?

Get the app, bet £10 and get £50*

Sign up below and get £50 in bets and bonuses when you bet £10*! No matter whether you are on your mobile or tablet the link will get you straight to the William Hill offer page where full details can be found. You can register from your desktop or laptop from the same link just as easily too.

William Hill enhance new customer offer

Click here to Claim your £30 in free bets!*

18+. Play safe. New customers using promo code M50 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€20 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. Full terms apply.

Latest William Hill offers

William Hill has a brilliant offer on throughout the Premier League season. They will payout on the winner of a match on who scores the first goal. They also payout on the final result too so don’t worry if your team doesn’t score first!

This promotion is called the “Golden Goal” and is available on selected matches. From our experience, these are usually televised games that don’t have a strong favourite.


Winnings paid after the match, up to £25 in cash, plus your qualifying stake. Online only. The first bet qualifies, singles on pre-match “90 minutes” market on selected matches. Player/ currency restrictions & terms apply. 18+.

William Hill App Review

With decades in the business, it’s perhaps no surprise that we rank the William Hill app download as one of the very finest on the market.

William Hill android and iPhone app available.
The home screen of the app has quick links to William Hill’s most popular sports. These include horse racing, football, tennis, and cricket. There are also separate links to casino games such as roulette and blackjack. Casino games will open up in a new window.

It really is difficult to criticise the William Hill sportsbook app. It manages to seamlessly transfer all the features, markets and sports from its desktop offering directly to mobile. This makes it one of the most sophisticated and expansive betting apps on the market.

In-play betting is highly recommended with William Hill mobile and it’s one of the first markets you’ll come across when opening the app. All the live games will be featured, with up-to-date odds waiting to be selected.

To make betting on the app easier, when betting on a specific sport you’ll receive the top 10 most popular bets that William Hill customers are backing at that time. This is great to use if you are looking for another bet to add to your accumulator. 

Don’t be afraid to delve a little deeper though. You’ll find hundreds of markets available. This applies regardless of whether you’re looking to take a punt in-play or on upcoming fixtures or races.

That’s combined with having some of the best odds available. There’s also a whole host of exclusive offers to William Hill mobile betting app customers.

William Hill App Screenshots

William Hill iPhone app screenshots

User experience is a clear focus with the William Hill app. It ensures you can place a bet on the biggest markets instantly and find more niche selections quickly and easily.

William Hill App Features

If you take the plunge and install the William Hill Android app or William Hill iPhone app, you’ll find it absolutely bursting with fantastic features.

William Hill sports features list

Below you’ll find some of the favourites, taking the app from bog-standard to a real standout service within the mobile betting market.

 Build #YourOdds

This is a fantastic addition from William Hill. Bet builders are all the rage at the moment and this is William’s Hill take on the new fad. Account holders can now combine between 2 to 6 different football betting markets together to make one bundled up bet.

Examples of markets that can be combined are:

  • Total goals
  • player shots on target
  • Goalscorer
  • Player to assist
  • Fulltime result
  • Both Teams To Score
  • Handicaps
  • Correct score
  • Highest scoring half

There are more markets available and as more selections are made the odds are updated immediately to reflect the overall price. Once happy with the selections and the odds, users can then opt to place the combined bet in to their bet slip so that a stake can be attached to it.

Build #yourodds

This feature is not available on every football match. if it is available, it will be located in the top menu bar as a dedicated tab. If the Bet builder feature is not available on a desired match, or if you cannot physically combine the markets you want using the Bet Builder, You can put in a request directly with William Hill.

You can either tweet them with #YourOdds or message them through the William Hill app. All you have to do is let them know what you want to bet on and they will price it up for you. They’ll then send you a message back with a link to make the bet.

It’s putting the wager in your hands, with you able to tailor your own combination bets and build a real winner.

Free or 4

William Hill have released a free football betting game that they offer out frequently. It gives punters a free shot at winning up to £200 in free bets. Pick 6 football matches from a set list in which you think the game will see either three or four goals. Get all six correct and win £200 in free bets. Getting five correct will reward you with a £5 free bet and 4 right will provide a consolation £1 free bet.

Free or 4 promotion

There is a maximum game week bonus pool of £1million and any free bets won will expire after 30 days. Eligibility rules, bet rules and the usual terms and conditions apply.

Scratch of the Day

A daily bonus here that encourages users to log in on a regular basis. Six squares appear in this feature that required to be virtually scratched with your fingertips (fingernails not required!). Match three up and some sort of bonus will be waiting for you. Rewards include exclusive odds, free bets, bet and get, Mega odds and more.

William Hill scratch of the day

From playing this game, I can vouch that matching three symbols is a regular occurance. However, it does appear that the more you bet, the better the chance of picking up a better bonus. The bet and get reward seems to be my most common outcome from this feature. This requires opting in and placing a bet first before a free bet is rewarded.

You’re never going to win anything massive here, but it does add extra value to your betting, especially if you are betting regularly.

Live Streaming

William Hill offer out a live streaming service branded as WHTV. They cover a wide range of sports, including tennis, horse racing, football and greyhounds. To watch an available stream, all that is required is to have placed a bet within the last 24 hours or to have a positive account balance. The only exception here is with horse racing live streams. to watch these you must have staked at least a £1 stake on that particular race.

live streaming on iPad

Keep your eye out for the television icons that can be found next to applicable events. Wherever you see this icon, a live stream will be available. Tapping in to a live event will, by default, open up the digital visualisation of the action. Tap the graphic and two arrows should appear on either side. Tap right to get to the live stream or tap left to see in-game statistics.

Acca Freedom

William Hill have a daily bonus for those people who like to place accumulators. Users can choose to either boost the odds of a treble (or greater) OR to insure an accumulator with a minimum number of five selections.

Acca freedom

A yellow bar will appear in the bet slip area once selections in the bet slip justify the requirements to unlock the bonus. It will say “Free Bet, Boosts and more” tap on the bar to open up the rewards that are available on the selections made.

significant terms can be found below

One bet boost per customer, per day, on trebles and above (except horse racing and greyhound racing), or one acca insurance on pre-match five-folds or above.Max stake £20, free bet stake not included in returns. At least five selections must have min odds 0f 1/5 (1.2) or more to trigger insurance. On each-way bets, only the ‘win’ part is boosted or insured. Available only on selected markets. Online only. Eligibility rules and other terms and conditions apply.


The cash-out tool is heavily featured in the William Hill Android app, so you can guarantee yourself a profit while play is still going on. Cashing out has become increasingly popular over the last few years so it’s an incredibly important feature to include these days.

It doesn’t fail to deliver and you can generally cash out on most bets these days. It’s just deciding when to push that button and that’s entirely down to you!

Cashing out is simple. All you have to do is head to your open bets and they’ll be an icon waiting showing a cash-out amount if one is available.  Tapping on the cash out button will begin the process of cashing out the bet for the stated amount. 

All Markets Under One Roof

As well as major sports such as football, horse racing, cricket and boxing, you’ll also find every other market available by simply scrolling from right to left across the main toolbar.

No matter where in the world it is, the William Hill app has you covered. You’ll even find a range of TV and novelty markets which sees the likes of Love Island Winner, Next James Bond and Oscar nominees available to back.

Not only that, but you will also find easy access away from the sportsbook to the fantastic William Hill Casino. Here you can play the most popular slot machines, card games and much, much more.

Customisable Dashboard

Personalising the William Hill mobile betting app is pretty straightforward. You can change the odds from fractions to decimals and, if you wish, allow the app to remember your username and password. The Android app is identical to the William Hill app for iPhone, so if you have been used to that, it really is business as usual.

Intelligent betslip

William Hill have recently rejuvenated the way bets are handled within the betslip. A brand new design has led way to a quicker way to placing simple single and multiple bets, whilst still offering an efficient way to place more complex multi-bets.

Tapping on a selection will force the quick-betslip bar to be presented at the bottom of the screen (on mobile). Here you can quickly add a stake to the selection and place the bet straight away.

Adding two selections will cause the  quick-bet to turn in to a double option, three a treble and so on. To place multiple singles or combination bets, simply tap on the show betslip button contained within the quick-betslip bar to reveal further options.

Football Betting

For most of us, we’re going to need a pretty expansive football betting market. The William Hill sportsbook app certainly doesn’t disappoint. One of its finest features is a large number of markets available on various sports, particularly the beautiful game.

It’s like a William Hill football betting app such is its depth! There’s the ability to bet on almost every league imaginable. From the Premier League to La Liga and the MLS to English Northern Premier Division. If there’s a game on, you can bet on it!

If you’re looking for that day’s matches you can simply head to the “by day” section of the sportsbook app. Here is a nice daily list of all the games. A great way to view matches when looking to place a short turnaround accumulator.

Ahead of bigger games, such as Premier League and European top-flight fixtures, you’ll find a staggering number of markets. In many cases up to 200! The app never fails to throw in a few mobile free bet offers too.

Horse Racing Betting

Where the William Hill mobile app succeeds with football, it also does with horse racing.

For generations, the brand has been one of the faces of horse racing across both National Hunt and flat racing. That transfers directly to the app.

The William Hill mobile app produces a wealth of information on all the UK’s racing thanks to their links with the Racing Post. You’ll also find all the most popular markets at the top of the horse racing tab to save on the scrolling.

horse racing with William Hill
You can also stream all the races taking place via the app. All users have to do to watch a race is place a minimum £1 bet on a horse taking part. The app never fails to bring you fantastic offers and free bets, while you’ll also be able to take advantage of non-runner no bet markets too.

You get all the usual William Hill markets on the app. There are also multiple bet options, including Lucky Bets, Trixies and all the other options you may be looking for (all available each way of course). Overall the William Hill android app really is our top-rated app for horse racing and football betting.

William Hill App Promotions

Of course, almost every sport can be enjoyed with a betting offer.

The William Hill Android app is jam-packed with fantastic offers, many exclusive to mobile. There are free bets galore as well as regular games such as their Scratch of the Day, Bet Boost Acca and insurance offers.

Every week you’ll be inundated with a number of enhanced odds specials across major events and sports.

Simply head to the Promotions page within the app to find them all, as well as finding all the most popular and recent offers on the home screen. Tapping on a specific promotion will direct you through to the appropriate markets.

How To Download the William Hill App

Of course, with so much going on with this fantastic app, you’re going to want to have the William Hill download on your mobile already!

To download, simply click here and follow these simple steps…

  1. Register for an account (if you haven’t already), collecting any new customer bonus along the way.
  2. Head to the Google Play Store or Apple App Store.
  3. Install the app on your device and open the William Hill mobile app.
  4. Log in as a William Hill customer and get betting.

What Is The William Hill App Compatible With?

The William Hill iPhone app is available to download on most modern-day mobile devices. If you can connect to the internet from your device via a mobile web browser, you will be able to access William Hill’s mobile services.

There are dedicated apps available found in the relevant app stores. There’s a William Hill Android app in the Play store, a William Hill iPhone in app in the Apple App store, as well as The William Hill iPad app, specifically designed to accommodate the larger screen space. 

No matter what device you have, you should be able to access William Hill on it from the button below.

William Hill sports mobile site

William Hill On iPad & Tablet

The latest version of William Hill for iPad was a much-needed improvement on the previous mobile-based versions. When they first launched their iPhone app they didn’t seem to appreciate the importance of a dedicated iPad app but that has all changed now.

The iPad app is specially designed to give you more markets in view than the iPhone app. This makes full use of the large screen and a pop-up-on-demand quick bet slip is added to speed up the in play action.

William Hill iPad app screenshots

William Hill iPad app screenshots

It’s obvious, upon loading up the William Hill iPad App, it’s been made specifically for the iPad. It looks great on the screen and everything is clearly displayed. It’s very quick when switching between different markets and you are just a push away from the casino, games and other features William Hill has to offer.

Overall, the William Hill iPad App is a real pleasure to use and definitely worth having on your iPad.

Can I use the William Hill desktop site on my iPad No, unfortunately not. We have tried a few ways to get around it and it’s just not possible.

Can I use other betting apps alongside this one? Yes, you can use as many as you like. We usually recommend three as this give you a chance to check the prices and find the app that suits you best.

Our Verdict

There’s a reason William Hill is one of the first names you think of when it comes to betting. For decades it has consistently had the best odds, offers and gameplay. That’s no different on their betting app.

You can explore the William Hill sportsbook app with ease. It never looks cluttered despite such a large range of markets playable.

That, to us, is the perfect combination and we’d thoroughly recommend the Will Hill app to anyone. If you’re after a real hub of betting, particularly across horse racing and football, then this is the app for you.