William Hill App Review

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William Hill app

William Hill

A Solid Choice For Football and Horse Racing Betting

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William Hill Sports App Review

William Hill Mobile & App Screen Shots

William Hill is a household name when it comes to bookmaking, from its days on the corner of the high street to today, when the William Hill app stands out as the very best.

Thanks to its effortless navigation and world-class mobile betting offers, we love this sports betting app. You won’t want to miss out on this one. Find out why below.

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Table of Contents

What You Will Find On The William Hill App

The app seamlessly transfers all the features, markets and sports from its desktop offering directly to mobile.

William Hill android and iPhone app available.
The home screen links quickly to popular sports, including horse racing, football, tennis, and cricket.

We have a user guide for new app users that includes everything you need to know when starting. You can read our William Hill user guide here.

There are also separate links to casino games such as roulette and blackjack. Casino games will open up in a new window.

App Features

In-Play The William Hill way

In-play betting is one of the first markets you’ll encounter when opening the app. It features all the live games and has up-to-date odds.
When betting on a specific sport, you’ll receive the top 10 most popular bets that other customers will back. This is great if you want to add another bet to your accumulator.
Don’t be afraid to delve a little deeper, though. You’ll find hundreds of markets available. This applies regardless of whether you want to take a punt in play or on upcoming fixtures or races.

Build #YourOdds with William Hill’s Bet Builder

Bet builders are all the rage; this is William Hill’s take on this hot trend. You can combine two to six football betting markets to make one bundled bet.

We found the following markets when testing the app:

  • Total goals
  • player shots on target
  • Goalscorer
  • Player to assist
  • Full-time result
  • Both Teams To Score
  • Handicaps
  • Correct score
  • Highest scoring half

More markets are available, and as more selections are made, the odds are updated immediately to reflect the overall price. Once you are happy with the selections and the odds, you can place the combined bet on your bet slip.

Read the complete guide to William Hills bet builder here.

Build #yourodds

Live Streaming – WHTV

William Hill offers a live streaming service branded WHTV. It covers various sports, including tennis, horse racing, football, and greyhounds.

To watch an available stream, you must have placed a bet within the last 24 hours or have a positive account balance. The only exception is with horse racing live streams. You must have staked at least £ 1 on that particular race to watch these.

live streaming on iPad

Look for the television icons following applicable events. Wherever you see this icon, a live stream will be available.

By default, tapping into a live event will open the digital visualisation of the action. Tap the graphic, and two arrows should appear on either side. Tap right to access the live stream, or tap left to view in-game statistics.

Cash-out Before a Bet Has Settled

The cash-out tool is featured, so you can guarantee yourself a profit while play is still ongoing. Cashing out has become increasingly popular over the last few years, so it’s an essential feature to include.

It doesn’t fail to deliver; you can generally cash out on most bets. You decide when to push the cash-out button, and that’s entirely up to you!

Cashing out is simple:

  1. Head to your open bets, and an icon will wait to show a cash-out amount if one is available.
  2. Tapping the cash-out button will begin cashing out the bet for the stated amount.

You can read a more in-depth guide on cashing out with William Hill here.

William Hill Novelty and TV Markets

In addition to significant sports such as football, horse racing, cricket, and boxing, you’ll find every other available market by scrolling from right to left across the main toolbar.

No matter where it is, the William Hill app has you covered. You’ll even find a range of TV and novelty markets that see the likes of:

  • Love Island Winner
  • Next James Bond
  • Oscar nominees
  • Strictly Come Dancing Eliminations and outright winner
  • Dancing On Ice winner
  • Sports Personality of the Year winners
  • I’m A Celebrity…Get Me Out Of Here betting
  • WWE Royal Rumble winner
  • Snow on Christmas Day

It will also be easy to access the fantastic William Hill Casino, away from the sports and TV/Specials. Here, you can play the most popular slot machines, card games, and more.

Customisable Dashboard

Personalising the app is pretty straightforward. Users can change the odds from fractions to decimals and, if they wish, allow the app to remember their username and password.

A recent update allows users to choose a dark or light theme for their betting slip. They can change this anytime by clicking the cog icon at the top right of the slip.

Intelligent bet-slip

William Hill recently rejuvenated the way bets are handled within the bet slip. A new design has made placing simple single and multiple bets quicker while offering an efficient way to put more complex multi-bets.

Tapping on a selection will force the quick-bet-slip bar to be presented at the bottom of the screen (on mobile). You can quickly add a stake to the selection and place the bet immediately.

Adding two selections will cause the quick-bet to turn into a double option, three a treble and so on. To place multiple singles or combination bets, tap the show bet-slip button within the quick-bet-slip bar to reveal further options.

William Hill bet slip

Football Betting Made Easy

For most people, a pretty expansive football betting market is necessary. William Hill certainly does not disappoint. One of its finest features is the large number of markets available for various sports, particularly the beautiful game.

You can bet on almost every league imaginable, from the Premier League to La Liga and the MLS to the English Northern Premier Division. If there’s a game on, you can bet on it!

If you’re looking for that day’s matches, you can head to the “by day” section of the app. Here is an excellent daily list of all the games. This is a great way to view matches when placing a short turnaround accumulator.

Ahead of bigger games, such as Premier League and European top-flight fixtures, you’ll find a staggering number of markets—in many cases up to 200! The app never fails to throw in a few mobile free bet offers, too.

Want to know how Wiliam Hill ranks for football betting?

Read about the best football betting apps here.

Horse Racing Betting At its finest

For generations, the brand has been one of the faces of horse racing across National Hunt and flat racing. That transfers directly to the app.

Thanks to their links with the Racing Post, the racing section produces a wealth of information on all the UK’s racing. You’ll also find all the most popular markets at the top of the horse racing tab to save on the scrolling. This is a fantastic horse racing betting app.

This app allows users to stream all the races taking place. Users must place a minimum £1 bet on a participating horse to watch a race. The app never fails to bring fantastic offers and free bets. Non-runner-no-bet markets are also a regular occurrence.

The app offers all the usual William Hill markets. It also offers multiple bet options, including Lucky Bets, Trixies, and others you may be looking for (all available each way, of course).

William Hill App Promotions

The app is jam-packed with fantastic offers, many exclusive to mobile. There are offers galore and regular games such as their Scratch of the Day, Bet Boost Acca and insurance offers. (Read below for more details)

You are inundated weekly with several enhanced odds specials across major events and sports.

To find them all, simply head to the Promotions page within the app. The app also displays all the most popular and recent offers on the home screen. Tapping on a specific promotion will direct you to the appropriate markets.

Here are some of the offers that we particularly like.

Free or 4 Promotion

William Hill has released a free football betting game they offer frequently. It gives punters a chance of winning up to £200 in free bets. Pick six football matches from a list where you think the game will see three or four goals. Get all six correct and win £200 in free bets. Getting five correct will reward you with a £5 free bet, and four right will provide a consolation £1 free bet.

Free or 4 promotion

There is a maximum game week bonus pool of £1 million, and any free bets won will expire after 30 days. Eligibility rules, bet rules and the usual terms and conditions apply.

Read our full Free or four guide here

Scratch of the Day Bonus

There is a daily bonus here that encourages users to log in regularly. Six squares appear in this feature that must be virtually scratched with your fingertips (fingernails not needed!). Match three up, and some sort of bonus will be waiting for you. Rewards include exclusive odds, free bets, bet and get Mega odds, and more.

From playing this game, I can vouch that matching three symbols is a regular occurrence. However, it does appear that the more you bet, the better the chance of picking up a better bonus. The bet and get reward seems to be my most common outcome from this feature. This requires opting in and placing a bet before a free bet is rewarded.

You’ll never win anything massive here, but it adds extra value to your betting, especially if you regularly bet.

This offer is so good we have a complete guide on how to play scratch of the day here.

Acca Freedom Explained

William Hill offers a daily bonus for people who like to place accumulators. Users can boost the odds of a treble (or greater) OR insure an accumulator with a minimum of five selections.

Once the selections in the bet slip justify the requirements to unlock the bonus, a yellow bar will appear in the bet slip area. It will say, “Free Bet, Boosts, and more.” Tap on the bar to open up the available rewards based on the selections.

Significant terms can be found below.

One bet boost per customer, per day, on trebles and above (except horse racing and greyhound racing), or one acca insurance on pre-match five-folds or above. The max stake is £20, and the free bet stake is not included in the returns. At least five selections must have min odds 0f 1/5 (1.2) or more to trigger insurance. On each-way bets, only the ‘win’ part is boosted or insured. Available only on selected markets. Online only. Eligibility rules and other terms and conditions apply.

Our Verdict on betting with William Hill

There’s a reason William Hill is one of the first names you think of when it comes to betting. For decades, it has consistently had the best odds, offers, and gameplay. That’s no different on their betting app.

The app is easy to explore. Despite the large range of markets it supports, it never looks cluttered.

That is the perfect combination for us, and we’d thoroughly recommend William Hill to anyone. This is the app for you if you’re after a real betting hub, particularly across horse racing and football.

Other William Hill Apps

William Hill Casino app

The William Hill casino app brings together all of the elements of the digital casino experience in a lightweight package.

Live dealers, slots, big jackpots, table games and instant win games are all available in an app that comes in at around 50MB.

A handy search system makes games easy to get to, and regular bonuses offered keep users visiting regularly.

Plenty of casino options are available on the sports app, but this is a better option for those purely looking for a mobile casino experience.

William Hill bingo app logo

William Hill caters to bingo fans with a dedicated bingo app that is packed with style and variety.

Over 20 exclusive bingo rooms await, all with a different theme to keep the gameplay fresh and entertaining.

Plenty of 90-ball bingos are available here, as well as bingo games that are a twist away from three traditional games.

Popular slots and Slingo titles are also integrated into the William Hill bingo app, and for those times, users feel like a quick spin of the reels.

William Hill live casino app

The William Hill Live Casino App is ultra-specialised for this specific category. While others integrate it into their standard casino, William Hill has a stand-alone app for live casinos. 

The app is incredibly lightweight, at around 15MB, yet still contains slick menus. With all other casino elements stripped out, this app responds quickly to touch gestures and is reliable in performance.

There are many choices here, both in terms of games and dealers. There are also live streams that cater to a wide range of budgets.

William Hill Vegas app

The Vegas app with William Hill is all about the glitz and glam. Rich graphics and animations are part of this. Consequently, the app will take up around 150MB of internal storage.

Users will find the most extensive range of exclusive games here and the most popular slot titles currently available.

This is the best slot app to download within the William Hill range for those looking for the newest titles and games.

William Hill Poker app

The William Hill poker app is a little clunkier than the others, but it offers a fantastic amount of choice to those who enjoy online poker.

There’s a wide range of styles and variations hosted here, such as seven-card stud, 6-high, Omaha, and the more traditional Texas Hold ‘em. 

For users in a rush, Speed Poker, twister games, and sit-n-gos are available. For those looking for a longer setting, there are multi-table tournaments.

Q & A

To download the William Hill Android App, simply click here and follow these simple steps…

  1. Register for an account (if you haven’t already), collecting any new customer bonus along the way.
  2. Head to the Google Play Store.
  3. Install the app on your device and open the app.
  4. Log in and get betting.

Yes – By visiting William Hill’s website from an iPad mobile browser of your choice. The page that opens up will mirror that of the desktop experience, with three distinctive columns.

The native William Hill iPad app offers a more refined view, with just two active columns of information.

To change the odds on the William Hill app, go to the setting in the menu. You will find an option for odds there. 

On desktop, this option appears under Extras and is located at the bottom of the left-hand menu column. It is labelled as Price Format and is grouped together with options for Top Bets, Promotions and Results.

Odds can be shown as a fraction, in Decimals or in the American style (+100).

William Hill Company Information

Contact Information

E-Mail:  Live Chat only

Phone: Live Chat only

Address: 1 Bedford Avenue

Social Media

Twitter: @WilliamHill

Facebook: /williamhillsports

Instagram: @willhilluk

William Hill Responsible gambling

William Hill Responsible Gambling Policy: Here

Responsible gambling features

  • Timeouts
  • Deposit Limits
  • Account restrictions
  • Time trackers
  • Self exclusion