William Hill Sports Betting App Review: Download on Android & iOS

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William Hill app

William Hill

A Solid Choice For Football and Horse Racing Betting

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William Hill Review

William Hill is a household name when it comes to bookmaking. From the days on the corner of the high street right through to today, where the William Hill app stands out as the very best.

We love the app, thanks to its effortless navigation and world-class mobile betting offers. You won’t want to miss out on this one. Find out why below.

William Hill New Customer Offer

William Hill app logo new


118+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 30 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Review Menu
  • In play betting
  • #Yourodds bet builder
  • Live streaming
  • Cash-out
  • TV & novelty betting
  • Football betting
  • Horse racing betting
  • William Hill app promotions
  • Other William Hill apps
  • Company information

William Hill Sports App Review

With decades in the business, it’s perhaps no surprise that we rank William Hill as one of the finest betting apps on the market.

William Hill android and iPhone app available.
The home screen has quick links to popular sports. These include horse racing, football, tennis, and cricket.

We have a guide built for new users of the app with everything you need to know when starting out – You can read the user guide here.

User experience is a clear focus. The app ensures you can place a bet on the biggest markets instantly and find more niche selections quickly and easily.

There are also separate links to casino games such as roulette and blackjack. Casino games will open up in a new window.

The app manages to seamlessly transfer all the features, markets and sports from its desktop offering directly to mobile.

That’s combined with having some of the best odds available.

App Features

In-Play The William Hill way

In-play betting is highly recommended. It’s one of the first markets you’ll come across when opening the app. All the live games will be featured, with up-to-date odds waiting to be selected.
When betting on a specific sport you’ll receive the top 10 most popular bets that other customers are backing at that time. This is great to use if you are looking for another bet to add to your accumulator.
Don’t be afraid to delve a little deeper though. You’ll find hundreds of markets available. This applies regardless of whether you’re looking to take a punt in play or on upcoming fixtures or races.

Build #YourOdds with William Hill’s Bet Builder

Bet builders are all the rage at the moment and this is William Hill’s take on this hot trend. You can now combine between 2 to 6 different football betting markets together to make one bundled-up bet.

Examples of markets that can be combined are:

  • Total goals
  • player shots on target
  • Goalscorer
  • Player to assist
  • Full-time result
  • Both Teams To Score
  • Handicaps
  • Correct score
  • Highest scoring half

There are more markets available and as more selections are made the odds are updated immediately to reflect the overall price. Once happy with the selections and the odds, users can then opt to place the combined bet in to their bet slip so that a stake can be attached to it.

Read the full guide to William Hills bet builder here.

Build #yourodds

Live Streaming

William Hill offers a live streaming service branded as WHTV. They cover a wide range of sports, including tennis, horse racing, football and greyhounds.

To watch an available stream, all that is required is to have placed a bet within the last 24 hours or to have a positive account balance. The only exception here is with horse racing live streams. to watch these you must have staked at least a £1 stake on that particular race.

live streaming on iPad

Keep your eye out for the television icons that can be found next to applicable events. Wherever you see this icon, a live stream will be available.

Tapping in to a live event will, by default, open up the digital visualisation of the action. Tap the graphic and two arrows should appear on either side. Tap right to get to the live stream or tap left to see in-game statistics.

Cash-out Before a Bet Has Settled

The cash-out tool is featured, so you can guarantee yourself a profit while play is still going on. Cashing out has become increasingly popular over the last few years so it’s an incredibly important feature to include these days.

It doesn’t fail to deliver and you can generally cash out on most bets. It’s just deciding when to push the cash-out button and that’s entirely down to you!

Cashing out is simple:

  1. Head to your open bets and they’ll be an icon waiting showing a cash-out amount if one is available.
  2. Tapping on the cash out button will begin the process of cashing out the bet for the stated amount.

You can read a more in-depth guide on cashing out with William Hill here.

William Hill Novelty and TV Markets

As well as major sports such as football, horse racing, cricket, and boxing, you’ll also find every other market available by simply scrolling from right to left across the main toolbar.

No matter where in the world it is, the William Hill app has you covered. You’ll even find a range of TV and novelty markets that sees the likes of:

  • Love Island Winner
  • Next James Bond
  • Oscar nominees
  • Strictly Come Dancing Eliminations and outright winner
  • Dancing On Ice winner
  • Sports Personality of the year winners
  • I’m A Celebrity….Get Me Out Of Here betting
  • WWE Royal Rumble winner
  • Snow on Christmas day

Not only that, but you will also find easy access away from the sports and TV/Specials to the fantastic William Hill Casino. Here you can play the most popular slot machines, card games, and much, much more.

Customisable Dashboard

Personalising the app is pretty straightforward. Users can change the odds from fractions to decimals and, if they wish, allow the app to remember their username and password.

There’s also a recent update applied that allows users to choose either a dark or light theme for their betting slip. This can be changed at any time from the cog icon in to top right of the bet-slip.

Intelligent bet-slip

William Hill has recently rejuvenated the way bets are handled within the bet slip. A brand new design has led way to a quicker way to placing simple single and multiple bets, whilst still offering an efficient way to place more complex multi-bets.

Tapping on a selection will force the quick-bet-slip bar to be presented at the bottom of the screen (on mobile). Here you can quickly add a stake to the selection and place the bet straight away.

Adding two selections will cause the  quick-bet to turn in to a double option, three a treble and so on. To place multiple singles or combination bets, simply tap on the show bet-slip button contained within the quick-bet-slip bar to reveal further options.

William Hill bet slip

Football Betting Made easy

For most of us, we’re going to need a pretty expansive football betting market. William Hill certainly does not disappoint. One of its finest features is a large number of markets available on various sports, particularly the beautiful game.

There’s the ability to bet on almost every league imaginable. From the Premier League to La Liga and the MLS to English Northern Premier Division. If there’s a game on, you can bet on it!

If you’re looking for that day’s matches you can simply head to the “by day” section of the app. Here is a nice daily list of all the games. A great way to view matches when looking to place a short turnaround accumulator.

Ahead of bigger games, such as Premier League and European top-flight fixtures, you’ll find a staggering number of markets. In many cases up to 200! The app never fails to throw in a few mobile free bet offers too.

Want to know how Wiliam Hill ranks for football betting?

Read about the best football betting apps here.

Horse Racing Betting At its finest

For generations, the brand has been one of the faces of horse racing across both National Hunt and flat racing. That transfers directly to the app.

The racing section produces a wealth of information on all the UK’s racing, thanks to their links with the Racing Post. You’ll also find all the most popular markets at the top of the horse racing tab to save on the scrolling. This is a fantastic horse racing betting app.

Users are able to stream all the races taking place via this app. All users have to do to watch a race is place a minimum £1 bet on a horse taking part. The app never fails to bring fantastic offers and free bets. Non-runner-no-bet markets are a regular occurrence too.

You get all the usual William Hill markets on the app. There are also multiple bet options, including Lucky Bets, Trixies, and others you may be looking for (all available each way of course).

William Hill App Promotions

The app is jam-packed with fantastic offers, many exclusive to mobile. There are offers galore as well as regular games such as their Scratch of the Day, Bet Boost Acca and insurance offers. (Read below for more details)

Every week, users are inundated with a number of enhanced odds specials across major events and sports.

Simply head to the Promotions page within the app to find them all, as well as finding all the most popular and recent offers on the home screen. Tapping on a specific promotion will direct you through to the appropriate markets.

Here are some of the offers that we particularly like.

Free or 4 Promotion

William Hill has released a free football betting game that they offer out frequently. It gives punters a free shot at winning up to £200 in free bets. Pick 6 football matches from a set list in which you think the game will see either three or four goals. Get all six correct and win £200 in free bets. Getting five correct will reward you with a £5 free bet and 4 right will provide a consolation £1 free bet.

Free or 4 promotion

There is a maximum game week bonus pool of £1 million and any free bets won will expire after 30 days. Eligibility rules, bet rules and the usual terms and conditions apply.

Read our full Free or 4 guide here

Scratch of the Day Bonus

A daily bonus here that encourages users to log in on a regular basis. Six squares appear in this feature that required to be virtually scratched with your fingertips (fingernails not required!). Match three up and some sort of bonus will be waiting for you. Rewards include exclusive odds, free bets, bet and get, Mega odds, and more.

From playing this game, I can vouch that matching three symbols is a regular occurrence. However, it does appear that the more you bet, the better the chance of picking up a better bonus. The bet and get reward seems to be my most common outcome from this feature. This requires opting in and placing a bet first before a free bet is rewarded.

You’re never going to win anything massive here, but it does add extra value to your betting, especially if you are betting regularly.

This offer is so good we have a full guide on how to play scratch of the day here.

Acca Freedom Explained

William Hill has a daily bonus for those people who like to place accumulators. Users can choose to either boost the odds of a treble (or greater) OR to insure an accumulator with a minimum number of five selections.

A yellow bar will appear in the bet slip area once selections in the bet slip justify the requirements to unlock the bonus. It will say “Free Bet, Boosts, and more” tap on the bar to open up the rewards that are available on the selections made.

Significant terms can be found below

One bet boost per customer, per day, on trebles and above (except horse racing and greyhound racing), or one acca insurance on pre-match five-folds or above.Max stake £20, free bet stake not included in returns. At least five selections must have min odds 0f 1/5 (1.2) or more to trigger insurance. On each-way bets, only the ‘win’ part is boosted or insured. Available only on selected markets. Online only. Eligibility rules and other terms and conditions apply.

Our Verdict on betting with William Hill

There’s a reason William Hill is one of the first names you think of when it comes to betting. For decades it has consistently had the best odds, offers, and gameplay. That’s no different on their betting app.

You can explore the app with ease. It never looks cluttered despite such a large range of markets playable.

That, to us, is the perfect combination and we’d thoroughly recommend William Hill to anyone. If you’re after a real hub of betting, particularly across horse racing and football, then this is the app for you.

Other William Hill Apps

William Hill Casino app

The William Hill casino app brings together all of the elements of the digital casino experience, in a lightweight package.

Live dealers, slots, big jackpots, table games and instant win games are all available here in an app that comes in at around 50MB.

A handy search system makes games easy to get to and regular bonuses offered keep users visiting regularly.

There are plenty of casino options available on the sports app, but this is a better option for those purely looking for a mobile casino experience.

You can read a full William Hill casino app review here

William Hill bingo app logo

William Hill cater for the bingo fans out there with a dedicated app that is packed full of style and variety.

Over 20 exclusive bingo rooms await, all with a different theme to keep the gameplay fresh and entertaining.

There’s plenty of 90 ball bingo available here, as well as bingo games with a twist away from three traditional.

Popular slots and Slingo titles are also integrated in to the William Hill bingo app for those times users feel like a quick spin of the reels.

William Hill live casino app

The William Hill Live Casino App is ultra-specialised for this specific category. While others integrate it into their standard casino William Hill has a stand-alone app for live casinos. 

The app is incredibly lightweight, at around 15MB, yet still contains slick menus. With all other casino elements stripped out, this app responds quickly to touch gestures and is super reliable in performance.

There’s a lot of choices here, in regards to both games and dealers. There are also live streams that cater to a wide range of budgets.

William Hill Vegas app

The Vegas app with William Hill is all about the glitz and glam. Rich graphics and animations are part of this. As a consequence, the app will take up around 150MB of internal storage.

Users will find the biggest range of exclusive games here, as well as all of the most popular slots titles currently available.

This is the best slots app to download within the William Hill range for those looking for the newest titles and games.

William Hill Poker app

The William Hill poker app is a little more clunkier than the others, but holds a fantastic amount of choice to those who enjoy online poker.

There’s a wide range of styles and variations hosted here, such as seven card stud, 6high, Omaha and the more traditional Texas Hold ‘em.

For users in a rush, there’s Speed Poker, twister games and sit n go’s available to join. For those looking for the longer setting,  there’s the multi-table tournaments.

Q & A

To download the William Hill Android App, simply click here and follow these simple steps…

  1. Register for an account (if you haven’t already), collecting any new customer bonus along the way.
  2. Head to the Google Play Store.
  3. Install the app on your device and open the app.
  4. Log in and get betting.

Yes – By visiting William Hill’s website from an iPad mobile browser of your choice. The page that opens up will mirror that of the desktop experience, with three distinctive columns.

The native William Hill iPad app offers a more refined view, with just two active columns of information.

To change the odds on the William Hill app, go to the setting in the menu. You will find an option for odds there. 

On desktop, this option appears under Extras and is located at the bottom of the left-hand menu column. It is labelled as Price Format and is grouped together with options for Top Bets, Promotions and Results.

Odds can be shown as a fraction, in Decimals or in the American style (+100).

William Hill Company Information

Contact Information

E-Mail:  Live Chat only

Phone: Live Chat only

Address: 1 Bedford Avenue

Social Media

Twitter: @WilliamHill

Facebook: /williamhillsports

Instagram: @willhilluk

William Hill Responsible gambling

William Hill Responsible Gambling Policy: Here

Responsible gambling features

  • Timeouts
  • Deposit Limits
  • Account restrictions
  • Time trackers
  • Self exclusion