Best Odds Guaranteed: How And Where To Use It

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We all want the best odds when we make a horse racing bet. Of course, it doesn’t always fall that way. We’re never going to get better a better payout backing the pre-race favourite compared to an outside shot, but we can guarantee we get the best possible odds from a bookmaker.

There’s nothing worse than backing a horse only to see the odds increase closer to the event. If that bet pays off, you’re potentially missing out on a bumper payout. Best odds guaranteed means this doesn’t happen. It allows you to get your bets in early knowing if the price drifts before the SP you’ll get the best price regardless.

More and more bookmakers are offering the guarantee and you really don’t want to miss out! But how do make sure you get them?Get the best odds on UK and Irish horse racing -

What is Best Odds Guaranteed? (Horse Racing)

Best odds guaranteed means if you back a horse pre-race and it starts at longer odds your winnings will be paid out on the higher of the two prices.

If the horse goes off at shorter odds then you will still get paid out on the odds at the time you placed them. This does not mean that you will get the highest price between these times, just the highest of the time you placed the bet or the start price.

What best odds guaranteed does is ensure you don’t miss out if the odds change at the start price.

This means that if you were to back a horse or at 2/1 for example and the start price shifted to 4/1, you’d receive the 4/1 payout.

BOG example:*

Let’s say you want to place a bet on a race this Saturday.

The odds at the moment of betting may look something like this
Wenceslaus – 7/2
Johnny P – 4/1
Sandy Clouds – 5/2
Lady Marmite – 11/4
Let’s say you wished to back Sandy Clouds in this instance and you did so at the 5/2 price a week before the meet.

A circumstance may change to make the odds of Sandy Cloud lessen. This could be a change in weather, for example, making the ground less suited to the horse.

What this could do is change the start price. This might see that change to 7/2, and therefore you’d miss out on that extra bit of profit should you win the bet.
Best odds guaranteed means you’d still receive the 7/2 odds payout. However, if the odds were to go the other way, and the odds were to fall to 6/4, you’d still receive 5/2 should the horse win.

*This is a fictional example and not actual prices.

Where Can I Find Best Odds Guaranteed?

Most major bookies will offer this on UK racing, across their apps and sites. This is on the standard races. Most will go earlier on major events such as the Cheltenham Festival or Royal Ascot. 

Here are the times they operate from (Correct at the time of writing, subject to check, check before you bet!).

Offer available on the day or evening before the race

  • bet365 app
  • Boylesport app
  • Sportingbet app

Offer available from 8 AM

  • Coral app
  • Betfair app
  • Betfred app
  • Paddy Power app

Offer available from 9 AM

  • Betway app
  • Bet Victor app
  • William Hill app

Best odds is not something that is offered by on-course bookmakers, only online, on mobile or app or in-store with major bookmakers. 

Here is how to identify the races with the major UK bookmakers

  • Bet Victor Best odds offer

This applies to all UK horse racing as well as greyhound racing. It is only active from 9 AM UK time on the day of the race. Full terms and conditions apply, see Bet Victor for full details. Here is how the horse racing home looks on the Bet Victor app.

Betvictor BOG on racing and greyhounds

The offer covers any UK horse race. In instances of major events, the offer may be in place earlier than 9 AM on the day. This would usually be advertised on the race card or via Bet Victor’s social media accounts.

*This is subject to change, please check with Bet Victor for confirmation of BOG before placing a bet.

You’ll generally see this offer promoted across major events and tournaments such as the Grand National and Cheltenham Festival, ensuring you never miss out on major betting events.

What Sports Can You Get Best Odds On?

You’ll find this offer on UK and Irish horse racing mainly, although the terms do vary by bookmakers. Almost every bookmaker we cover has this offer in some form or another as it is a widely accepted norm in horse racing betting online. 

Some have the same offer for UK greyhound racing, these include* – 

  • Bet Victor
  • Bet365
  • Betfair (Sportsbook only)
  • Betfred
  • Coral
  • Ladbrokes
  • William Hill

*Subject to change at any time, terms apply, check with the bookmaker before placing your bets. 


Best odds is short for “best odds guaranteed”. This means you get the best odds from either when you place your bet or when the race starts. (It is not the best odds from any time in between these times). 

In horse racing, BOG is an abbreviation of best odds guaranteed.