What is Best Odds Guaranteed & How Does It Work?

There’s nothing worse than backing a horse only to see the odds increase closer to the event. You may miss out on a bumper payout if that bet pays off. Most betting apps have a “best odds guarantee, ” meaning this doesn’t happen. It allows you to get your bets in early, knowing if the price drifts before the SP (starting price), you’ll get the best price regardless.

More and more best odds guaranteed bookmakers offer this, and you don’t want to miss out! But how do you make sure you get them?

Best odds guaranteed means if you back a horse pre-race and it starts at longer odds, your winnings will be paid out on the higher price.

If the horse goes off at shorter odds, you will still get paid out on the odds when you place them.

Note: This does not mean you will get the highest price between these times, just the highest of the time you place the bet or the start price.

Best odds guaranteed ensure you don’t miss out if the odds change at the start price. This encourages you to take the price there and then rather than wait to see if it drifts.

This means that if you were to back a horse at 2/1, for example, and the starting price shifted to 4/1, you’d receive the 4/1 payout.

What is Best Odds Guaranteed?

Best Odds Guaranteed (BOG) is a fantastic promotion offered by many online bookmakers, ensuring that you always get the best possible odds on your bets. If you place an early bet and the odds improve before the start of the event, your winnings will be paid out at the improved odds. This means you can bet with confidence, knowing that you won’t miss out on better odds that might appear later.

Why Use Best Odds Guaranteed

The benefits of Best Odds Guaranteed are numerous and can significantly enhance your betting experience:

• Reduced Risk: With BOG, you don’t have to worry about the odds changing before the start of the event. You’re protected against any negative fluctuations.

• Increased Value: BOG ensures that you get the best possible value for your bets. If the odds improve, so do your potential winnings.

• Convenience: BOG eliminates the need for you to constantly check the odds and adjust your bets. You can place your bets early and relax.

• Peace of Mind: BOG provides the assurance that you’ll receive the best possible odds for your bets, giving you confidence in your betting strategy.

Best Odds Offer Example:*

Let’s say you want to place a bet on a race this Saturday.

The odds at the moment of betting may look something like this
Wenceslaus – 7/2
Johnny P – 4/1
Sandy Clouds – 5/2
Lady Marmite – 11/4
Let’s say you wished to back Sandy Clouds in this instance and did so at the 5/2 price before the meeting.

A circumstance may change to lessen Sandy Cloud’s odds. For example, a change in weather could make the ground less suited to the horse.

This could change the start price. It might change to 7/2, so you’d miss out on that extra bit of profit should you win the bet.
Best odds guaranteed means you’d still receive the 7/2 odds payout. However, if the odds were to go the other way, and the odds were to fall to 6/4, you’d still receive 5/2 should the horse win.

*This is a fictional example and not actual prices.

What Bookmakers’ Apps Have Best Odds Guaranteed?

Here are the main bookmakers and the times they operate from (Correct at the time of writing, subject to change; check before you bet!).

On-course bookmakers do not offer the best odds; they are only available online, on mobile or app, or in-store with major bookmakers. 

Here is how to identify the races with the major UK bookmakers

• Bet Victor Best odds offer

This applies to all UK horse racing and greyhound racing. It is only active from 9 AM UK time on the race day. Full terms and conditions apply; see Bet Victor for full details. Here is how the horse racing home looks on the Bet Victor app.

The offer covers any UK horse race. In instances of major events, the offer may be in place earlier than 9 AM on the day. This would usually be advertised on the race card or via Bet Victor’s social media accounts.

*This is subject to change; please check with Bet Victor for confirmation of BOG before placing a bet.

This offer is generally promoted across major events and tournaments, such as the Grand National and Cheltenham Festival, ensuring you never miss out on major betting events.

What Other Sports Can You Get the Best Odds On?

You’ll find this offer mainly on UK and Irish racing, although the terms vary by bookmakers. Almost every bookmaker we cover has this offer in some form or another, as it is a widely accepted norm in online horse racing betting.

Some have the same offer for UK greyhound racing; these include* 

• Bet Victor

• Bet365

• Betfair (Sportsbook only)

• Betfred

• Coral

• Ladbrokes

*Subject to change at any time; terms apply; check with the bookmaker before placing your bets.